«(…) I chose your name for this perfume, because nothing else is more beautiful. Because I love you. My Paris.» Yves Saint Laurent
The new Yves Saint Laurent women’s fragrance Mon Paris pays homage to vertiginous love that makes people lose their senses. So, fittingly, its launch party was held at the atmospheric Pirée, where in different spaces celebrities, journalists and social influencers had the chance to discover the new perfume and its campaign, to enjoy a 360° animation and to live to the extreme the vertigo experience. On the decks, Xenia Ghali DJ and music producer - that her last single climbed in the No1 billboard dance chart - uplifted the party, in an absolute rock and edgy mood.
For the first time, Yves Saint Laurent international account on Snapchat (@YSLBeauty) was submerged by live snapshots giving the chance to the international audience to experience the party's atmosphere and to feel the way YSL Beaute elevates love.